It's no surprise that the vast majority of Tech Marketers are using content marketing as part of their marketing strategies, from Social Media content, Video and Case Studies - all forms of content are being produced at a rapid rate to feed the various channels that are available to us. The more interesting / worrying stat is that the majority of Tech Marketers do not have a clear understanding of  what a successful content marketing strategy looks like. Potentially, that's a lot of resources being spent to generate this content, however it seems that people don't know why!