'Digital transformation' is a term that's been bandied around for what seems like years, and yet recent studies show that up to 65% of Enterprises still feel as if they need to digitally transform or are still on that journey. Given the underpinning of technology through almost every part of modern business, it's curious that the role of the CEO - at least from a marketers perspective - has largely been forgotten/ ignored. There are relatively obivous reasons for this; they are time poor, not perceived as involved in tech purchase and therefore somehow excess to marketing requirements. All of which are valid, until you consider the changing nature of the modern Enterprise. This Harvard Business Review article examines the CEO role and how they should lead the charge on ensuring digital innovation & deployment is orchestrated throughout the organisation.
Given the pace at which digital innovation is disrupting industries globally, it’s not surprising that most CEOs feel pressure to find and deploy the right technology as fast as their budgets will allow. Many are discovering, however, that becoming a digital leader isn’t simply a matter of technological savvy. It’s about creating an agile organization that can detect what type of change is essential and respond quickly with the most competitive solution.