Recently I attended an event managed and delivered by Computing and Incisive. The conference itself was full of interesting overviews and outcomes, but one of the best parts was the panel debate of 4 Senior IT Decision makers where we marketers got the opportunity to ask how we can improve the way we promote to them.

One of the best points was raised by Karl Hoods, the CIO of Save the Children UK. 

Long and short, he's hard to get hold of but he does listen to his team.

Maybe our focus should be elsewhere?