As the business world moves inexorably towards a digitally-led Utopia (?), one thing is becoming increasingly clear - do organisations have a fully skilled workforce, able to cope with the demands of the digital economy? Moreover, is there an opportunity for technology vendors to take more of a lead in helping to coach and nurture the workforce? Of course there's no such thing as a free lunch, as vendors would naturally benefit from positioning themselves as aiding businesses over and above the products or solutions they sell.
Many of the biggest names in Tech have been running educational programs for many moons, but these tend to be aimed at collegiate / university level.
So if you are a tech marketer, it's worth considering the benefits of how your solutions can extend into helping your customers develop their digital skillset. After all, the best USP any vendor can deliver is additional, long term value, and by extension the best ROI - a fully skilled workforce.
Next month's Mobile World Congress feels it's important enough and covers the topic in their conference.
The digital transformation affects both employees and the culture and layout of traditionally “offline” businesses. The inevitable shift to online and mobile has created a need for different skillsets within the workforce, different processes and tools for employees to fulfil their responsibilities. The change is so significant, that a recent PwC report found that 68% of surveyed CEOs were concerned about the lack of access to key skills in the workforce. How can firms continue to attract tech-savvy employees, change their “DNA” and become digital entities? What tools, networks and equipment do companies and employees require? How can operators shift their business models to be a Network as a Service provider and capitalize on this opportunity?