Native Advertising is everything but new... It comes in its different shapes and forms, in most ways you wouldn't even recognise. Even though it has been around for so long, there is a growth in the number of advertisers using it, especially in the digital form. There are plenty of reasons why Native Advertising is thriving, for example, an advertiser can place their messages alongside relevant editorial in a way the audience are more likely to relate to and engage compared to a tradition ad.... which is always beneficial to advertisers right?
The statistics point to native advertising’s continued growth. It’s projected that 8.8 billion dollars will be spent in 2018 on native advertising, and for good reason. 53% of users say they would look at a native ad over a banner ad, and they are 18% more to show purchase intent. Consumers themselves may say that they don’t like them, but advertisers are continuing to pour money into it.