All of us are surrounded by data. But knowing what to show internally and when, is really a key skill we need to develop.
In the case of a CEO, they want to simply understand what we're doing, the strategy behind it, what we've spent, what return we get.
It's as important to think about what they need to see rather than what we want them to see. That way not only do we get an ear in the Boardroom, we can usually get a seat as well....
If you're a marketer, you're surrounded by numbers. Website visitor counts, page views, video views, impressions and click-through rates are everyday currency to you, and are often the best way to understand the success -- or failure -- of specific elements of your programs. But when it comes to taking these numbers to your CEO, know this -- just because something can be counted, doesn't mean it counts.