How much of your marketing job involves measurement, process, data input, measurement, and more measurement? Yep, thought so. In these days of constant pressure on all marketing activities delivering ROI, two critical factors have been lost; the art of telling a story and giving your audience a reason to care. This article looks in a slightly more irreverant way at how marketing as we once knew it is in danger of going the way of the dodo.
let's be honest here, this constant focus on measurement is a far cry from the pursuit of real, meaningful interactions with the people you want to entice into buying your product. The deeply psychological pursuit of influence, and of prompting/persuading individuals to consider a new alternative, that should form the cornerstone behind any person's choice of marketing as a career to begin with! This 'pureness' of the marketing act has been lost, or at least abducted, chained to a radiator, and forced to pee in a bucket.