Leads, conversions, SQLs, SALs... we've got plenty of KPIs. And similarly we see a lot being written about best practice across various forms of marketing, spanning ABM, digital, demand generation and more. But here's quite an interesting take based on a 75-year long study from Harvard. The focus on knowing your audience isn't anything new but looking at our expectations may be the big difference.
An unconditional love that directs specific actions towards the other person while expecting nothing in return. This isn’t about emotion or feeling but it’s actually a verb. Love…a verb. A set of actions, a demonstration of things done all for the sake of the other person. He again began to think: If digital is all about forming relationships.