Video advertising has become a necessity for a business to show what it's made of. Adults in the UK are watching up to an hour of video daily and, without a doubt, some sort of advert will be shown in that time.
Video allows you to communicate a lot of information in one go, in a an appealing format. The results? A higher percentage of people remember your product or solutions.
Video advertising can be used in plenty of ways. For example, research shows that if your video is added to email there is a 75% decrease in the number of subscriber opt-outs and a 51% increase in subscriber-to-lead conversion rates.
Simply put, if you are not using video marketing as one of your strategies, then your company is going to be left behind!