News this week from advertising agency Havas - it has launched its own platform to track digital advertising.
With programmatic advertising dominating online digital activity, it is important for clients to establish where their advertising spend is going.
It is interesting to see an agency create its own platform to manage this and it'll be interesting to track its performance over time.
Here's the full story...
The company hopes the Client Trading Solution portal will enable marketers to have more trust in programmatic advertising, in which automated systems are used to decide where online ad budgets are spent. While those systems are meant to be efficient in terms of audience targeting and measurement, the programmatic ad space has been plagued with issues such as fraudulent traffic from software programs known as “bots,” vendors taking hefty and often non-transparent fees, and ads appearing in unsuitable places.