Vendors are defaulting to advertising online because that is where everyone is. But is advertising the most effective way to market your product?
Now that emails have become the norm, with hundreds of thousands being sent to people daily, it is best to be different and stand out so people remember you. Print gives you plenty of different options, whether it is a small graphic or a special cover on a newspaper. The more personalised and intricate the print is, the more memorable it becomes to the person consuming it.
Although print in most markets has been on the decline since digital first made an impression (no pun!), there is still an argument for brand interaction with customers through newspapers or direct mail.
According to the Content Marketing Institute, two out of three marketing professionals now neglect to utilise print media as part of their marketing strategy. This means that they are missing out on great, valuable opportunities that digital marketing cannot tap into, thus limiting their success.