It's a new analogy but not one that is completely accurate. I like re-emphasising the point that in B2B we interact with humans but sell to businesses. Hence we need to be sure we're aware - monitoring and measuring across the account... or football field!
What makes B2B marketing unique is that it requires reaching multiple stakeholders across a prospect’s organization — ranging from the Financial Analysts, Director of Finance, CFO, VP Engineering, CTO, Architects, Engineering Directors to Procurement Managers and dozens of other business stakeholders. Without a clear view of all the individual players on the field, the quarterback and its team can be blindsided by any one of the stakeholders and get sacked. To get that receiver over the goal line, you need the whole team working together.