As speech recognition takes off, we're possibly at an interesting tipping point in how people find what they want.
Consider how so many marketers are optimising their SEM / PPC strategies away from Broad- and Phrase-based terms to Exact only. However, with the volume of searches increasing through voice, is it time for a rethink?
The major search engines (which refer to the technology as voice search, not speech search) have shared statistics that put voice searches at 20-25% of all searches. ComScore has reported that 40% of adults use voice search once a day and that 50% of all searches will be voice searches by 2020.