Content marketing is by no means a new concept but it is one that is due for a major face lift with the rise of models such as ABM and the decline for a 'one to many' approach.

We're all hearing that personalised content and making the customer feel central to messaging is best practice. Here, Forbes highlights what it believes to be seven key trends to shake up content marketing as we move towards 2018.

Key themes emerging involve the evolution of AI and machine learning to help create or enhance content, and this piece touches on the world of augmented reality and how this will have a major impact.