Summer's over. It's September and that means event season. One of the biggest in our calendar is Dmexco which has developed over the past eight years to become a leading event for digital marketing.  

I was very pleased to read this article from Stuart Flint @stflinty  about transparency being a key theme. I love the fast pace of change in marketing and technology. However, I feel this is often been at the price of transparency. The good old phrase 'smoke and mirrors' comes to mind when you start to scratch under the surface of many 'new' innovations.

I will be watching intently how the "continued drive to clean up digital advertising and offer brands more transparency and simplicity" unfolds.

But this being on the agenda at a majority industry event can only be a good thing, especially for client-side marketers.