I was just catching up on some reading and stumbled on this article. It's actually quite useful, as we constantly find ourselves searching for the next best thing rather than looking at how we can exploit our successes and extending them further. Looking forward to working on the B2B equivalent of Star Wars... may the leads be with you!!
In the battle for attention, content marketers are always on the hunt for better strategies. Many brands have decided to imitate newspapers like The New York Times, which produce massive amounts of high-quality content every day. These marketers invest in "brand newsrooms" and fuel their marketing efforts with a steady stream of lightweight, real-time articles. However, the newspaper model is not the only paradigm worth imitating. There's a different approach to monetizing content that B2B marketers have largely overlooked: the Hollywood model.