Millennials are the largest generation since the Baby Boomers. They are the most educated, most tech-savvy and most connected – in short, the most important audience demographic that businesses today should be looking at. 

Why is this? Millennials are moving up in their careers, bidding farewell to their junior roles and saying hello to corporate seniority and all the perks that come with it. Goodbye cup-a-soup, hello Pret.

As more digitally groovy Millennials move into decision-making roles, the influence they exert over B2B purchasing will only continue to grow. Ignore them at your peril.