Content is a topic that is endlessly discussed within a busy agency such as ours. It's importance can never be underestimated - it is, after all, what grabs the attention of an audience and engages them with our clients. 

One area where content is sometimes overlooked is in outbound telemarketing. The content strategy for calling is so hard to get right. But it's hugely important.

The most difficult part is arguably getting someone to engage after the opening lines. Getting someone to pay attention to you when outbound calling, and to listen to what you have to say, is tough and crucial to the success of the rest of the call. It is those opening 2-3 lines, the compelling reason why someone should engage, that we spend a lot of time perfecting before launching our calling efforts. 

We have some top tips on how to make outbound calling more successful and we run training programs for lots of our clients teams. If you would like to see any of these please get in touch. 

In the meantime, enjoy AP proving how hard it can be to get someone to engage.