Complexity is an over-used word in the world of marketing. Marketing 'gurus' often talk about the growing complexity of our data-driven marketing efforts. Lumascape continues to scare the pants off us with its annual attempt to get more logos onto a PowerPoint slide than anyone has managed before. 

However, the advances of ArtificiaI Intelligence (AI) as the engine that drives many adtech/martech platforms is throwing a complex-shaped hand grenade into the middle of the GDPR debate.

This article looks at the potential impact of machines controlling people's decisions, particularly when it comes to opting into receiving marketing content.