Our very own Mark Mills wrote a quick blog last week featuring a cartoon that highlighted how multichannel is important and we can't just use the last touch data point to build attribution to a campaign. You can find said blog here:


On a similar note, and to finish off the week with some humour, I thought it was worth showing this ad by Adobe. Yes, it's funny. But more than that it does get a few points across.

In my eyes, the two salient ones are:

1) How using the incorrect data can destroy your organisation.

2) How much marketing is now defining the strategy for today's businesses.

Happy Friday. Click and enjoy.