As a northerner, I have always found London to be pretty unfriendly but that is in comparison to the glories of Yorkshire and potentially the massive chip I might still carry on my shoulder
On a serious note, given that telemarketing is a large part of our business, we keep track of call stats and trends but more on a country level than a city level. We do find that calling other countries can sometimes be easier than calling in the UK but we believe that is more down to the volume of calls going into UK businesses and the job titles that clients want to engage with as opposed to unfriendliness. (Or am I being naive?)
This is a very interesting article. We are now going to track our calls into London over the next week, just to see if the stats back up the theory.
London is a diverse city representing a vibrant cultural mix with exciting events happening every weekend. However, once Monday comes around and the commute starts, Londoners end up starting the day not in the best of moods. Is this why many sales people find it difficult to build rapport with them on a B2B call? When it comes to outbound marketing, telemarketing is still one of the key tools used to close a deal and drive sales. However, reaching the London market can prove to be difficult. According to a recent study, London is the UK’s least friendly city which can make it hard for sales teams to engage in a B2B call. If a sales person had the option to call a London based company or a company from Spain or Germany, they usually opt for the latter.