The takeaway here: Relationships with prospects should be treated the same as prospective life partners...

If you’re looking for something without taking things too seriously, like dating, you might be a bit more casual - the same as throwing out content into the ecosystem and hoping something sticks.

If you're searching for something a little more long-term, you are more selective and may consider a different set of characteristics 

Isn't this what you are doing as a B2B marketer?