The takeaway here: Relationships with prospects should be treated the same as prospective life partners...
If you’re looking for something without taking things too seriously, like dating, you might be a bit more casual - the same as throwing out content into the ecosystem and hoping something sticks.
If you're searching for something a little more long-term, you are more selective and may consider a different set of characteristics
Isn't this what you are doing as a B2B marketer?
Just as in dating, marketers need to figure out how to respond to the messages that prospects and customers send throughout that journey to win their love, so to speak.