Thanks to Claire Trévien, I have learnt more in 5 minutes reading one blog post than I have over the past two days of research on LinkedIn.
The power and growth of video in B2B marketing is undeniable but how to create the right content and distribute it is a big enough challenge in itself for most marketers today, coupled with the ongoing debate on how to use social media effectively.
This post includes tips on the type of video to create, how to add subtitles, and how to share your content.
However, one point to add, if your content is already recorded, you can upload to LinkedIn via the browser so you are not restricted to using your mobile.
More inform from Linkedin: https://www.linkedin.com/pulse/role-video-linkedin-native-finally-here-viveka-von-rosen/
What kind of videos should you upload? This will of course depend on your industry, but two types of videos that I've noticed doing particularly well are: Practical tips on a theme. Dylan Hey has been sharing useful B2B sales tips here for instance. He's a great example as while he may not have a huge amount of followers (under 3k), his videos have had a phenomenal reach - his latest video racked up 118 likes and a slew of comments. Why? Because he's actually sharing content of value that anyone can put into practice.Get others involved! String Nguyen is giving a masterclass on LinkedIn videos with her current content - she's been not only creating a daily video but keeping it fresh by inviting other people to feature on them with her.