Good read on how marketing automation and AI is providing more insights for marketers, and how all this data can be used to create more personal messaging when it comes to content and ads.
While this can drive speed and agility when it comes to producing more personalised content, we must remember to keep it engaging - otherwise it doesn't matter on how content/ads are served.
The future is bright for content and marketing automation will only help make our connections smarter and more strategic. Artificial intelligence will be a huge game changer, delivering algorithms that allow marketers to proactively learn from data patterns and optimize in real-time. It will not replace creativity but instead augment it, helping teams to uncover insights faster and more accurately, then act and implement these insights faster. It’s better to think of AI as IA (Intelligent Assistant).