According to Corinne Sklar, chief marketing officer for Bluewolf, there are four core areas for B2B marketers to focus on with AI:
- Knowledge-based chatbots
Ultimately these are all about using technology to provide insights from the wealth of data that is available.
I feel the challenge will be how we integrate this into current processes and team structures. But let's see how the use cases develop over the next year.
To quote Terry Pratchett – “real stupidity beats artificial intelligence every time”. The roots of this quote may seem on the surface to be derogatory, but at its core is the understanding that AI can’t simply be plugged in to replace common tasks. “We prefer to call it augmented intelligence,” says Corinne Sklar, chief marketing officer for Bluewolf,