According to Corinne Sklar, chief marketing officer for Bluewolf, there are four core areas for B2B marketers to focus on with AI:

  1. ABM
  2. Relevancy
  3. Retention
  4. Knowledge-based chatbots 

Ultimately these are all about using technology to provide insights from the wealth of data that is available.

I feel the challenge will be how we integrate this into current processes and team structures. But let's see how the use cases develop over the next year.