A good reminder on why companies use content syndication, often viewed as a means to an end, most companies will need to run it, as they can't just sit and wait for prospects to come and find them, especially in such competitive markets.
This article provides a good overview of the most -common content syndication mistakes we often see in the B2b-sphere and a good reminder on why and how content syndication should be used and run.
Are you considering all these factors when running/ considering your content syndication activities...?
You simply can’t wait for prospects to find your website through inbound marketing tactics – it won’t scale quickly enough to hit goals. That’s where 3rd-party demand generation and content syndication come in. 3rd-party programs can be incredibly time-consuming and frustrating to manage without the right tools, making it very tempting to take shortcuts or “guess” instead of dedicating the time required to properly plan, launch, measure, and evolve content syndication programs. Does the phrase “We have to move quickly” sound familiar?