A good reminder on why companies use content syndication, often viewed as a means to an end, most companies will need to run it, as they can't just sit and wait for prospects to come and find them, especially in such competitive markets. 

This article provides a good overview of the most -common content syndication mistakes we often see in the B2b-sphere and a good reminder on why and how content syndication should be used and run. 

Are you considering all these factors when running/ considering your content syndication activities...?