An interesting take on the different approaches and beliefs between B2B and B2C marketers. 

Although there obviously is a difference, I believe that's more down to the measurements each set of people define success by, coupled with the size of their audiences and budgets, not necessarily because of differing ideologies. 

Ultimately the goal of marketing (B2B or B2C) is to influence sales. Maybe I'm reading this with rose tinted glasses.