Welcome to The Kingpin Weekly Digest #9 and a very happy Thursday to you. This week our Co-Founder almost blows a gasket, we ask if you really know your customers' buying journeys and we take a look at programmatic and optimisation skills in agencies vs brands.



“If I hear another spiel about codec standards compliance or similar I think I'm going to blow a gasket...”

Kingpin Co-Founder James Foulkes knows the pain of being a purchaser and builds upon a previous blog post (brands that all Seem the same), by asking this time "Why do people still sell features?"

James has felt like he's been the one who's had to guide the conversation back to solutions and value proposition, so has some thoughts on how marketers and sales people can do this better.

You can read his thoughts here


How well do you know your customer buying journeys?

If you can understand customers and their buying behaviour then you're on the right track towards selling something to them. But how?

Joe Kiddle, Marketing Manager at Kingpin has some insights with his article, Why marketers need to understand buying behaviour and journey.

If you're targeting your prospects too far down their buying journey you've already missed the boat, so how do you get it right?

Read the full article here


B2B agencies are better at programmatic advertising than inhouse teams (...Well, it's what we're here for)

B2B Marketing reports that B2B brands struggle with programmatic advertising more than agencies.

In a study by Dun & Bradstreet major challenges that face brands as they go into 2019 include targeting, measurement and metrics, as well as lack of skills in programmatic.

But that's not all. With campaign optimisation 58% of agencies said they’re currently doing real-time campaign optimisation, compared to 39% of brands.

Read the full article from B2B Marketing here



In the spirit of Throwback Thursday check out  Vintage Ad Browser.

There’s a fantastic catalogue of vintage adverts here that truly shows how far advertising and society in general has come since ‘the good ol’ days’. You might even find some inspiration in the Computers and Software section for a campaign in 2019. #TBT



And finally...

Last Friday saw the annual Kingpin Charity 5-a-side Football tournament.

14 teams and their supporters came along to Power League in Shoreditch which is our biggest turn out ever!

The tournament was played in a friendly and (very) competitive spirit and won by a deserving EngageTech who beat Microsoft 2-1 in the final .

Thanks to all of those who took part and we are pleased to say that £3200 was raised for Great Ormond Street Hospital and a school in Joubertina, South Africa.


And that's it for another week. Please follow us on Twitter and Instagram, and if you have any feedback or questions, get in touch at enquiries@kingpincomms.com

Have a great rest of the week, and speak to you soon.


 The Kingpin team