Welcome to The Kingpin Weekly Digest #13 and we hope you enjoy our latest roundup of B2B tech marketing.
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Developers! Developers! Developers! They like to talk - so why are B2B tech marketers failing to listen?
Has the art of conversation been lost?
Our 'King of the phones' James Taylor think tech marketers are missing out on a highly influential audience because they're just not listening to them...
Kingpin celebrate a great year of B2B marketing at The International B2B Marketing Awards!
Last Thursday more than 800 B2B marketers packed the Roundhouse in North London to recognise and celebrate the best of B2B marketing in 2018. Kingpin were delighted to host the After-Party, where over 300 attendees carried on until the early morning.
Here's Joe Kiddle's write up (of what he can remember...) of the night.
Honesty is the best policy
According to research by Trinity Mirror, more than two fifths (42%) of consumers distrust brands, while over two thirds (69%) distrust advertising.
Yet according to Oxford College of Marketing, being transparent strengthens your marketing.
Peter Rew, Marketing Executive at Kingpin brings this all together. Being honest leads to better relationships between suppliers and customers, that are likely to be long and prosperous. So it's the right thing to do and offers greater ROI....Win-Win all round.
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How to Say “No,” Market Like a Professional, and Win at Life.
Popular entrepreneur Tim Ferris and marketing guru Seth Godin get together on #343 of Tim's podcast series. Give yourself an hour to do some Blue sky thinking...
The years biggest brand fails - #1 is Facebook.
A write up of the year's 6 Biggest Brand Fails. Who'd have thought we'd reach a time when a tech/media brand is considered the biggest fail (with another coming in at #5.)
And that's it for another week. Please follow us on Twitter and Instagram, and if you have any feedback or questions, get in touch at firstname.lastname@example.org
Have a great rest of the week, and speak to you soon.
The Kingpin team