Welcome to The Kingpin Weekly Digest #18.

The new year is well under way, feet are comfortably back under the desks and everyone in B2B tech is thinking about what opportunities 2019 will bring.

"A goal without a plan is just a wish", so the Kingpin team have some ideas to help steer those when putting them together.


Marketing AND sales...not marketing vs sales

Are your sales and marketing teams "aligned" for 2019?

It's a question so old it's almost cliché, yet if you're not sure you've got this right you can always rely on the customer to vote with their wallet.

So how can marketers think about working with their sales teams in the new year? (Time to start leading the conversation?)

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Understanding purchase intent - are you getting the right signals?

Understanding audience intent and where a prospect is in the buying cycle is a holy grail for marketers.

Insights from "Intent data" will pave the way for this, so how do you get hold of it?

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70% of B2B buyers are now watching video along their buying journey...

The content B2B buyers are consuming is changing and will continue to do so. B2B customers are looking way beyond an average whitepaper.

Some of these numbers should make you consider adding video to your content marketing this year.

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Programmatic: what we learnt from 2018 and what's to come in 2019

With Programmatic making up 80% of all digital display advertising it's evolving rapidly. So what can we expect from 2019? 

Looks like these developments are centred around gaining audience trust. We like movements like this.

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And finally....

Not content with being the best looking and most dynamic duo in B2B marketing (*their words) Kingpin's likely lads Glenn Clarke and Stu Honychurch have become athletes and charity fundraisers.

They will be running the 2019 London Marathon in aid of our favourite charity Great Ormond Street Hospital. If you would like to support their effort visit their Virgin Money Giving page and follow their story on Facebook.

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And that's it for this week. Please follow us on Twitter and Instagram, and if you have any feedback or questions, get in touch at hello@kingpincomms.com

Have a great rest of the week, and speak to you soon.


The Kingpin team