It's the traditional first day of Spring, giving us a glimpse of the summer to come :-)

The rays of sunshine here at Kingpin have put together another round up of the most powerful insights for B2B marketers, which this week includes our new reports into technology purchasing behaviour, global tech marketing trends, an infographic about marketing to the CIO and our latest insight of the week video.


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Our new report: How organisations purchase technology 

Knowing why and how organisations purchase technology is vital for successful B2B tech marketing and sales strategies.

We have put together a report based about how and when organisations purchase technology, based on real data and insights, showing what buyers actually do, rather than typical research that shows what buyers say they do.

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Another new report: Global tech marketing trends 

As if that's not enough we have worked with B2B Marketing to produce a global B2B tech marketing report.

B2B tech marketers across US, EMEA and APAC were interviewed to find out the biggest opportunities and most pressing concerns that they were facing. It's another landmark piece of research and there are some fascinating finds.

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Marketing to the CIO

Offer a sales rep a lead with “CIO” in the job title and they'll bite your hand off. At least hold on to it until they’ve bought you a frothy coffee.

But to get free cakes and coffee for life, how should you be marketing to the CIO in the first place? Here's our infographic with our six top tips.

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Have you seen our new Insight of the Week videos? Check out our latest one; 30 seconds on how the role of the CIO will continue to evolve in 2019.

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And finally....

Next week Head of Strategy Mark Mills will be at B2B Marketing Expo, talking about the tools, tips and martech to identify, measure and predict your audiences purchase intent. Seriously clever stuff. If you're going, make sure you drop by our stand.

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And that's it for this week. Please follow us on Twitter, LinkedIn and Instagram, and if you have any feedback or questions, get in touch at

Have a great rest of the week, and speak to you soon.


The Kingpin team