Hello and welcome to another edition of the Kingpin Weekly Digest.

Rather than add to the movie and TV show spoilers, we thought we'd stick to what we know best with a round up of the best insights for B2B tech marketers, which this week includes making sure you've got the right tools for your email marketingleads that convert in a different country to where they were generated, why you need to do a content audit and the latest about our annual charity night.


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"A bad B2B marketer always blames their tools" 

59% of B2B marketers say email marketing is their most effective channel for revenue generation, so it should be in a B2B marketer's playbook.

As witty as your email copy might be, you need the right tech behind it to get the best from your email marketing.

Here's five capabilities that B2B marketers should look for in their Email Service Provider and how to make the most of out them.

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Leads that convert in a different country to where they were generated...

We analysed 18 months of data from one of our software client's lead generation activities.

Turns out a surprising percentage of leads convert in a different country to where they were generated.

Here's what we found out, in this week's Kingpin Insight of the Week video.

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Your content under the magnifying glass - why you need to do a content audit.

You don't always have to reinvent the wheel (or write 10 new whitepapers) when revamping your content.

With a content audit you can save time and money by identifying what you have already & where you need to fill in the gaps to reach your target audience

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And finally...

Join us on June 13th to raise money for Great Ormond Street Hospital.

Through joining together as an industry we've raised almost £200k for this amazing organisation through our annual Charity Night since it began. If you haven't already confirmed your spot for this year, please get in touch.

This event is only a success because of the generosity and support of everyone who comes along or donates and we are very grateful for all your support over the years.

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And that's it for another week.

Please follow us on Twitter, LinkedIn and Instagram and if you have any feedback or questions, get in touch at hello@kingpincomms.com

Have a great rest of the week, and speak to you soon.


The Kingpin team