Hello and welcome to another edition of the Kingpin Weekly Digest.

Did you know that 68% of enterprise IT buyers start their research using Google or Bing? It's insights like this and more which are packed into this week's Kingpin Weekly Digest. 

Also this week we're talking about the importance of SEO audits, intent data and Toy Story 4.


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Boost your brand's online visibility with an SEO audit

Almost 70% of enterprise IT purchases begin with a quick search on Google or Bing. With this is in mind, B2B tech marketers should take SEO very seriously.

Online visibility is essential to a brand's credibility, and better visibility will result in more visitors, more conversions, more chances for remarketing and nurturing.

Kingpin's SEO Consultant Monika Grzankowska writes about what an SEO audit covers and how it can boost performance.

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57% of tech buyers prefer... 

web-based research when it comes to gathering information on new business tech products and solutions. 

We investigated customer fact-finding preferences during the research for our report into how organisations purchase technology, but here's a snippet of what we found in this week's Kingpin Insight of the Week video.

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Using intent data to find the right customers 

Imagine if you could work out who was already in-market for your product or services? You could focus your marketing efforts on prospects who are most likely to convert. 

Well, that's what you can do with intent data. 

If you missed it, last week's Masterclass webinar is available on demand, with a guide to how to use intent data to reach the right customers.

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The second trailer for Toy Story 4 is online. (Don't think we need to say anything more)

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And finally... 

We're delighted to have been nominated for three awards at Computing's Tech Marketing & Innovation Awards on June 14th. 

We're in the running for:

- B2B Tech Marketing Agency of the Year

- Marketing Strategy of the Year

- Overall Marketing Campaign of the Year

Looking forward to seeing you there!

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And that's it for another week.

Please follow us on Twitter, LinkedIn and Instagram and if you have any feedback or questions, get in touch at hello@kingpincomms.com   

Have a great rest of the week and speak to you soon. 

All the best,

The Kingpin team